destination weddings or Italian weddings?
Differences in the style of photography and type of album requested by Italian couples and foreign couples who get married in Italy.
1.Differences in Photography Style
All the differences I’ve listed so far between the two types of weddings, aren’t particularly closely related to photography. In reality, the flow of the entire day greatly impacts upon a wedding photographer’s work, influencing their way of photographing. There are basically two main differences that I see:
The first is that while Italian brides and grooms say they don’t want posed photographs, when it comes to selecting photos for their album, they pretty much ignore the reportage photos. So even if you spend the whole event capturing carefree moments and happy moments, these photographs are rarely included in their album. For foreign couples it’s completely different as they are free from those cultural constraints related to the old way of looking at wedding photography, when it comes to selecting photos to be included in their album, they do so paying much more attention to the aesthetic merit of individual images.
Another big difference that I would emphasize is that Italian couples, perhaps for fear of being harassed by their photographers, almost seem bored during portrait photographs of the two of together – especially the groom. I believe, indeed I hope, that this is just a way of hiding their embarrassment. Most likely this apparent irritation is due to the fact that in the past photographers tortured couples for hours to create hyper-romantic portraits. For foreign couples who marry in Italy, their relationship with their photographer, and especially with the photographs, is more honest. Foreigners are much more certain of what they want, and communicate it to the photographer, perhaps exaggerating slightly with the quantity of instructions, but almost never appear bored or irritated.
As regards the style of photography, of late, both Italian and foreign couples are opting for a more casual type of photography, a documentary style of photography, in a word: reportage.
2.Differences in the type of album and prints
After a few weeks of marriage, when that day has become just a vague and hazy memory in the minds of the couple, their focus shifts to the photographs. Thanks to the photographs. most of the moments of their wedding day can be frozen forever in time. The newlyweds, having returned from their honeymoon, focus on the photographs taken by their photographer as a way to relive the moments of the important day that was their wedding. Lately almost all photographers are giving their clients the opportunity to view almost all the photos of their wedding, and giving them the opportunity to choose the photographs that will be in their wedding album. Again, here the Italian couples differ from foreign couples.
Italian couples can hardly resist the temptation to ask the photographer for more pictures than those agreed at during the booking stage, while foreign couples tend to be firm and consistent with regards to the decisions taken at the time of booking.
Regarding albums, both Italian and foreign couples are moving towards choosing digital photo books rather than traditional albums.
Digital photo books have been available on the wedding market for no more than ten years and are slowly ousting traditional albums.
Digital photo books are a style of wedding album where, instead of printed photos being stuck onto the blank pages of an album, the photographs themselves themselves become pages. In essence, the photographer creates photographic layouts that, once printed and glued together, become the pages of a photo book.
The beauty of this option is that it has a much more graphically appealing look, taking advantage of a larger presentation area to add pictures to. Also taking advantage of this option, you can use full-page images which create a spectacular impact.
Personally, I am still a fan of traditional albums, or, of those albums where individual photos are printed and glued one by one on its pages. I find this type of album more romantic and I believe that the individual photographs have more impact precisely because they are viewed one at a time. Another reason why I prefer a traditional album is because I believe that it will never go out of fashion, I worry that in a few years the digital photo book will be démodé, but that's really just my opinion.
So the differences between the albums chosen by foreign clients and Italian clients is just about size.
Italians think ‘BIG’!! Italians simply can’t accept anything less than a medium-large sized album. The minimum size of an album chosen by an Italian couple is 35cm x 35cm for a square shaped album, whereas for a rectangular shaped album the measurements are almost never less than 30cm x 40cm, so ‘big’. Foreign couples opt, instead, for smaller formats, in fact the standard format of a square shaped album is 30cm x 30, while the rectangular shaped version rarely exceeds 25cm x 35cm.
Something else Italian tend to do more than foreign couples, is buy small albums to give to their parents. This type of album, called a ‘parents mini album’ is a miniature of the master album, usually containing only the most representative wedding pictures.
The last difference in the presentation of photographs, between these two types of weddings is that foreign couples who marry in Italy often ask their photographer just for their photographs in digital format, so without prints or an album. This is mainly a matter of budget, but I also believe that many couples like to be able to create their own album.
Having listed the main differences between being a wedding photographer of Italian weddings and a photographer of destination wedding in Italy, I can safely say that there are positive aspects to both types of wedding, and that for both types of clients photography is still the most important element of the day. It's only thanks to their photographs that the bride and groom will be able to cherish the unaltered memories of their big day forever.
So....... long live to photographs and to wedding photographers !!!
published on 01 Marzo 2013 by Gianni
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